lyc-rivalain

Type of doc?

A video. A TV commercial / an ad(vert) / advertisement.

Location? Where?

The scene takes place in a clothes shop.

The action is set in a big clothes store.

What can we hear at first?

We can hear a child-like voice protesting

Why can’t we see the characters at the beginning?

To keep the suspense, to create a surprise effect.

What’s happening (action)?

A woman is frustrated and desperate (inconsolable) because her children don’t want her to buy clothes from the shop. She is throwing a tantrum. She is in a temper.

What about the kids themselves?

They are calm, quiet, determined, and expressionless.

They are pulling their Mum/Grandma out of the shop.

They are dragging her through/across the shop.

They don’t want her to buy everything from the shop. They stop/prevent her from buying things

What about the woman herself?

She is crying. She is rolling on the floor because she doesn’t want to stand up. She wants to stay and make purchases.

She is having a terrible tantrum / whim.

She is expressing her disapproval by crying and refusing to walk.

What makes it funny?

The gap / difference between what we expect to see and what we really see.

We have the opposite of what we first thought.

The author sends us to the wrong track / direction.

The author is misleading us (nous trompe pour) to create an effect of surprise.

The advert switches / reverses the roles. Usually parents stop their child from wanting everything they see.

What is it for? What is the goal/aim?

Who are the targeted people?

The ad aims at people interested in bargains. It shows bargains can make people go crazy!

Humour plays down (dédramatise) (makes it less alarming) people’s defect/flaw (défaut).

People often like to be laughted at.

What’s your feeling about it?